Will Exxon Get Googled?


The image of the oil industry is captured (admittedly, delicously) by Bruce Willis play the rough-and-ready character of an oil roughneck in the 1998 Hollywood blockbuster Armageddon – driving golf balls off an oil platform aimed at a Greenpeace ship. Dirty, tough, old-world, almost Jurassic.  Oil, in short, is seen as old tech. So yesterday.

James Bond or Jack Bauer? Two Models for Security Tech Policy

Publicly and behind closed doors, an increasingly vocal faction of experts claims we need an Apollo-type program to create new technologies for homeland security and military force protection. Some may miss the days — and the model — of the Bell Labs. Some are unreformed Cold Warriors — the Manhattan Project is their analogy.

All are well intentioned, but all are quite wrong. These models are a mistake for two reasons: Today the character of the threats, and the nature of innovation, is vastly different.

Will Cheaper Oil Burst the Energy Tech Bubble?

With oil prices sinking, not soaring … will investors from Wall Street to Silicon Valley lose interest in energy technology? Not hardly. But in the cold dawn of more “rational” oil prices, investors and policy makers will fare better keeping in mind seven energy realities.

Technologists vs. Terrorists

So, where are the high-tech solutions in this conflict with terrorists, plotters and evildoers? Surely a nation that can produce iPods, cell phones, gigabit data streams, server farms and laser-guided bombs can sniff out some bad stuff without banning every water bottle and toothpaste tube from air travelers. Our soldiers are struggling mightily with a similar problem, trying to detect improvised explosive devices. Putting policy implications and opportunities for political mischief aside, why don’t we have high-tech sensors and sniffers—electronic moats and virtual walls—to protect citizens and soldiers from bad guys and bad stuff?

Whipsawed by Oil

My, how times have changed. In 1993, the Clinton administration proposed an energy tax equivalent to just $4 a barrel of oil. The proposal earned a prompt bipartisan slap-down. Even though most believed the tax would reduce oil demand, everyone worried the tax would hammer the economy. Instead, by 1999, oil collapsed briefly to $10 a barrel (how soon we forget), followed by the 600% rise to today's price. The economy? With the DOW at record highs, Wall Street hammered the forecasts of oil-economy pundits, and demand for oil actually rose modestly. What happened?